Yuri & Yuri

Press

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INTRODUCING YURI & YURI

By championing perennial style for the modern man, Yuri & Yuri is the new kid on the Savile Row block and staying true to its values is paramount…

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TEEING OFF: GOLF STYLE 101

We examine the style of golf’s best known figures, from famous celebrities such as Sinatra who adored golf, to the gregarious British Open Champion John Daly.

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WILL FIELD ON SMART CASUAL

Yuri & Yuri co-founder and author of the Savile Row Journal, Will Field gives his insight into the tenets of smart casual.

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7 BELTED JACKETS YOUR WARDROBE WILL THANK YOU FOR

Sophisticated yet functional, chic but casual, the belted jacket is a must-have for your Autumn/Winter wardrobe.

DON'T DISS FUNCTION: UTILITARIAN STYLING

It’s true, the phrase ‘utilitarian menswear’ is about as sexy as mothballs. But that doesn’t mean you don’t need it in your life…

SLIDING INTO AUTUMN LIKE...

Co-founder of Yuri & Yuri Will Field offers three vital tips for transitional dressing. Here’s what you need to know this autumn…

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7 BELTED JACKETS YOUR WARDROBE WILL THANK YOU FOR

Sophisticated yet functional, chic but casual, the belted jacket is a must-have for your Autumn/Winter wardrobe.

 
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Here’s What Makes Yuri & Yuri, the New Kids on Savile Row, a Name to Watch

Less than a year after setting up shop, this young brand has already hit on a style and swagger that other labels take years to find. 

 

The timeless elegance of Jude Law’s Italian knitwear in The Talented Mr Ripley

Anthony Minghella's movie would be nothing without Dickie Greenleaf's elegant nonchalance. So as The Talented Mr Ripley celebrates its 20th anniversary, we've taken to dissecting its most influential (and effortless) piece of clothing: the Italian knit.

 

Pitti Uomo’s sharpest street style looks

Tailoring was sharp and palettes were muted – and there wasn't a peacock in sight

  • Words by Aleks Cvetkovic

  • Photography by Robert Spangle

 

Yuri & Yuri are exciting new names in summer tailoring

Yuri & Yuri was founded earlier this year by Yuri Choi and Will Field; an alumni of the Savile Row Academy and a cloth merchant, respectively. It’s an exciting brand, setting out to provide handmade everyday garments with which modern gentlemen can tackle increasingly informal dress codes. And, though the style cues are taken from silhouettes of the 50s and 60s, every piece looks modern and relevant.

  • Words: Mathias le Fèvre

  • Photography by @GiulioAprin x @Pittiphotos

 

Casual Class

Bringing together a relaxed casual look and hand made detail, Yuri Choi is looking to offer an elegant capsule collection with her brand Yuri & Yuri. Elegant casualwear remains a problem for many men. Whether it’s the nebulous “smart casual” or a more relaxed, laid back look, this arena of dressing continues to be a tricky one to pull off. With her new range of casual clothing looking to offer one complete look, every piece harmonising with the others, Yuri Choi is looking to offer an elegant one stop solution with her new brand Yuri Yuri.

  • Article by Rupert Watkins

 

Smart Casual Done Properly. SRJ x The Rake

With companies like Goldman Sachs giving the formal suit the sack, the media increasingly focuses on the “smart casual movement” with an almost liberating tone. With the emergence of this new style trend, I thought it would be valuable for me to make some suggestions based on my own experience.

  • written by Will Field

  • Photography: Jamie Furguson @jkf_man

 
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