INTRODUCING YURI & YURI
By championing perennial style for the modern man, Yuri & Yuri is the new kid on the Savile Row block and staying true to its values is paramount…
photography JAMIE FERGUSON
DON'T DISS FUNCTION: UTILITARIAN STYLING
It’s true, the phrase ‘utilitarian menswear’ is about as sexy as mothballs. But that doesn’t mean you don’t need it in your life…
fashion director VERONICA PEREZ
photography GUY LOWNDES
Here’s What Makes Yuri & Yuri, the New Kids on Savile Row, a Name to Watch
Less than a year after setting up shop, this young brand has already hit on a style and swagger that other labels take years to find.
BY PAUL CROUGHTONON AUGUST 7, 2019
The timeless elegance of Jude Law’s Italian knitwear in The Talented Mr Ripley
Anthony Minghella's movie would be nothing without Dickie Greenleaf's elegant nonchalance. So as The Talented Mr Ripley celebrates its 20th anniversary, we've taken to dissecting its most influential (and effortless) piece of clothing: the Italian knit.
By Faye Fearon2 July 2019
Pitti Uomo’s sharpest street style looks
Tailoring was sharp and palettes were muted – and there wasn't a peacock in sight
Words by Aleks Cvetkovic
Photography by Robert Spangle
Yuri & Yuri are exciting new names in summer tailoring
Yuri & Yuri was founded earlier this year by Yuri Choi and Will Field; an alumni of the Savile Row Academy and a cloth merchant, respectively. It’s an exciting brand, setting out to provide handmade everyday garments with which modern gentlemen can tackle increasingly informal dress codes. And, though the style cues are taken from silhouettes of the 50s and 60s, every piece looks modern and relevant.
Words: Mathias le Fèvre
Photography by @GiulioAprin x @Pittiphotos
Bringing together a relaxed casual look and hand made detail, Yuri Choi is looking to offer an elegant capsule collection with her brand Yuri & Yuri. Elegant casualwear remains a problem for many men. Whether it’s the nebulous “smart casual” or a more relaxed, laid back look, this arena of dressing continues to be a tricky one to pull off. With her new range of casual clothing looking to offer one complete look, every piece harmonising with the others, Yuri Choi is looking to offer an elegant one stop solution with her new brand Yuri Yuri.
Article by Rupert Watkins
Smart Casual Done Properly. SRJ x The Rake
With companies like Goldman Sachs giving the formal suit the sack, the media increasingly focuses on the “smart casual movement” with an almost liberating tone. With the emergence of this new style trend, I thought it would be valuable for me to make some suggestions based on my own experience.
written by Will Field
Photography: Jamie Furguson @jkf_man